My paper on the battle between Irish fast-food chain Supermac's and McDonald's is published in the current issue of Commercial Law Practitioner. The was a lot of sloppy reporting about this case in the press. In the paper I outline how McDonald's failed to provide suitable evidence of use for its BigMac trademark.
'Billions Served! But No Receipts: Take Aways from SUPERMAC'S and BIG MAC Trade Mark Battles' (2019) 26(8) Commercial Law Practitioner 147
